CHARITABLE GIVING
“Pay it forward”
At Frankie Franky we donate a portion of profit of each candle to charities that are important to us. At the moment we are donating to Australia Alzheimer’s Research Foundation, one of the leading research centres helping to understand:
- Understanding the pathology of the disease
- Developing treatments
- Identifying factors to defer or prevent the onset of the disease
- Discovering an early diagnosis
WHY RESEARCH IS ESSENTIAL
With an aging population a far larger proportion of our community will be affected by Alzheimer’s and dementia in the coming years. Ongoing and committed research will play a vital role in the continuing journey towards an Alzheimer’s free world for the benefit of our whole community.
Alzheimer’s disease is occurring at an increased pace. The Australian Alzheimer’s Research Foundation is dedicated to ensuring research continues on an international level. Millions will be condemned to a demeaning and frightening end to their lives if treatments are not discovered.
The reality is that despite currently being the second largest cause of death, research into Alzheimer’s disease in Australia is underfunded relative to the current and projected costs and the scope for huge savings from investment in research for cause, prevention and treatment. Urgent action is essential.
Identifying a means of early intervention is a priority as the effectiveness of any treatments will be limited by the current inability to diagnose Alzheimer’s disease until significant neurological damage has already been sustained.
As a result of past research they are now aware of a number of mechanisms implicated in the body developing abnormal levels of beta amyloid in the blood and its deposition on the brain.
Their knowledge of beta amyloid is increasing all the time. They now know that beta amyloid is a commonly occurring protein which has a beneficial role in normal bodily functioning. There are different forms of beta amyloid, some being beneficial, others destructive. They know that in some people there is an increased production of the destructive forms.
They also know that deposition of beta amyloid is widespread among the population, even for those who do not develop the condition. With some people, there is increased production of beta amyloid which in itself may contribute to increased deposition. The problem could also be due to a reduced ability of the body to remove the amyloid from the brain
1800 AUSTRALIAN ARE DIAGNOSED WITH DEMENTIA EVERY WEEK
MORE THAN 413,000 AUSTRALIANS CURRENTLY LIVE WITH DEMENTIA AND ALZHEIMER’S DISEASE
